Among all the stones in the world, diamonds are unrivalled in winning a woman’s heart. Buying diamonds or getting gifted diamond jewellery makes a woman happy like no other thing. But after all, a diamond is just a rock, and the main task lies in making beautiful jewellery from them. Moti Ferder of Lugano diamonds is a master at his job of creating exquisite diamond ornaments.
Let’s take a look at Ferder’s life and background.
The beginning for Lugano diamonds:
Moti Ferder hails from the city of Antwerp in Belgium. He belongs to a family whose main trade was diamonds. Since early childhood, Ferder was involved in his family business and honed the skills of cutting a diamond. Consequently, he became interested in opening a world-class jewellery store where he could put his vast gemological expertise to use.
In the year 2005, Ferder opened the first Lugano diamonds store in Newport Beach, California. Ferder developed his business from there by gathering a team of highly trained sales executives and helming all the aspects of the jewellery making craft. Owing to the success of the first store, the second store for Lugano diamonds was opened in Montage Laguna Beach, California. Putting his years of experience to use, Ferder put Lugano diamonds on the world map by producing intricate and beautiful jewellery.
Moti Ferder’s work garnered wild acclaim by various national and international print media. His use of zirconium was awarded “Best of the Best”. Also, his designs at Lugano diamonds were featured in the Ultimate Gift Guide.
Besides being a master at crafting one of kind jewellery and making his brand world renowned, Moti Ferder also involves himself in philanthropy. He is actively associated with some charities like CASA for Children, Mission Hospital Foundation, and United Way etc. His other interests include artwork and the American Film Association.