Business with Clients:
Many of the people attribute to the success of the business and some of the people play key role for the sustainability of the businesses. However, Clients are the important stakeholders for any Businesses. Without the clients, it might be difficult for the business to sustain which in turn will affect the revenue of the company. Hence applying the right strategy as part of the business practice is critical to win the clients.
Bringing New Business with Right Approach:
Traditional forms of sales and approach often targets the middle level management, where most of the times the top-level people in the organization such as CEO, CFO, CIO, would be unavailable for such meetings but the primary decision making authority of outsourcing the business will still lies with these top executives. The middle level managers would have limited authority, though the sales executive from the company manage to convince the middle level manager such as IT managers, Managers in Operations and HR, or procurements. However, these middle level managers would fail to convince the top-level executives to outsource or accept the service offered by the sales executive which results in losing the client by the business sales executive.
Selling with C Level Executives:
For this reason, Elliot’s strategy of dealing business should be directed in a way, the sales executive should be skilled enough to directly engage the senior executives such as CEO, or CIO or CFO, who has the ultimate authority to approve the business, and if required to expand the restrictions of the budget imposed by the company or the ability to break through panel restrictions and timings of a business. The workshop by Elliot helps in attaining these skills by the sales executives in an efficient manner that too in a short span of time.
For more detailed information on the skills imparted with Elliot’s workshop, reader can visit his official website at salientcommunication.com.au.